Surfing the internet is not as easy as it seems. The industry seems to be plagued with technical jargon like SEO and complicated concepts, to the point where people struggle to understand what exactly Search Engine Optimization mean and what needs to be done. Sounds like you? If so, you’re in the right place.
Let’s dive into SEO. So what exactly is SEO?
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on search engines such as Google, Yahoo, Bing, and more.
To make it a bit simpler, search engine optimization means taking a piece of online content or website and rearranging it so that search engines like Google show it at the top of the page when someone searches for something, in order to get traffic from organic search results.
Let’s break this down further: The majority of online searches, in fact almost, 75 percent begin on a search engine like Google. The goal of SEO is to help your content to be more visible and rank higher to get more people to see your posts.
Most search engines use a complex algorithm to determine, which page is more relevant to what you are looking for.
Let’s look at some of the ways, you can rank your content higher in the search engines. There are so many elements that go into creating high-quality content; here are a few of the most crucial ones:
Quality
Once, posting a piece of content with a few keywords thrown in was the standard. Today content is really the king if you want to stand out. Many online businesses also use blogging on a regular basis, to add value to their site and rank higher on Google.
By adding more value and in-depth advice on your content makes it very attractive to your targeted audience. The bottom line is that your content needs to solve a problem or provide a solution to whatever brings the reader to your post.
If it doesn’t, they’ll quickly click away from your page. Indirectly giving Google a sign that your piece of content isn’t really helpful.
Intent
Google puts a lot of emphasis on intent. It wants to understand what the searcher is looking for when they type something into the search bar.
- Do they want to know something?
- Are they trying to buy something?
- Are they window shopping?
As the content creator, you need to understand this as well. You can’t create a piece of content about let’s say the “best tiles for the bathroom” and target just “granite” as your primary keyword, as there are other factors involved such as where you live, the humidity levels, and other environmental factors, the cost of the material, the variety of options available and so many more criteria to look into.
Give your audience the reason they are looking for you in the first place. Any mismatch between the searcher’s intent and the company’s website content is bad news for everyone.
Freshness
The more you refresh your website, the more you help with Google rankings. However, posting new content is only one way to signal Google freshness. You have to constantly update your content for accuracy, fixing any broken links, and refreshing old data with new statistics that are more relevant.
To conclude let’s reinforce the fact that there are no shortcuts in this game. You need to do things the right way and go the extra mile because that’s how you’ll stand out.
Devote at least six months to it if you want to see results. Those who say SEO is a “set it and forget it” strategy are wrong. You’ll want to stay on top of your content, update it regularly, and continue creating great new content to refresh your site and show Google you’re still active. Let me just say if the content is the King then SEO is the Kingdom.
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