If you’re wondering why Instagram marketing matters, or what it means to ‘reach’ your customers, this Blog will help answer those questions and more.
Establish Your Goals
- Establish your goals for Instagram Marketing Platform
- Understand your target audience
- Define your visual identity
- Choose the right approach for you and your business, then execute it consistently over time
- Post original content daily, using hashtags in an effective way and experimenting with stories and live videos if appropriate for you
Choose the Right Approach
Once you’ve decided on a strategy, the next step is choosing which accounts you should be using. This depends on whether your brand is focused on business or personal use.
You’ll need to decide whether or not it’s better to have one account for both types of posts, or if it would be better to create two different accounts: one that promotes products and services, and another that promotes personal content.
Once these decisions have been made, there are several ways to promote them across Instagram. You can use an auto-posting tool like Hootsuite or Buffer to schedule updates in advance (this way they’ll post even when you’re unavailable), or manually share your updates from time to time using the mobile app itself (this lets you make sure each photo looks its best).
Optimize Your Bio and Profile
- Keep it simple, straightforward and clear. Your Instagram bio is one of the first things people see when they visit your profile, so it’s important to make sure it’s inviting and gives visitors a sense of who you are. People want to know what you do, what sets you apart from other businesses in your industry and how they can contact you. You don’t have to use all the space available for this section — only include as much information as is necessary for people to understand why they should follow your brand on Instagram (and maybe also Twitter or Facebook).
- Include a link to your website in the bio section of your profile page.* This can help drive traffic back towards where viewers can learn more about who their favorite bloggers really are outside the photo-sharing app itself — most importantly including links where readers can find out more about products/services being offered by brands or companies run by Social Media Marketing Company with large followings on social media platforms like Instagram but also Twitter where many users tend not only follow celebrities’ accounts but also those belonging fictional characters portrayed by actors/actresses such as Jennifer Lawrence’s individual account which has over 6 million followers despite not having been updated since June 2018!
Know Your Target Audience
Before you get started on your Instagram marketing plan, it’s important to define the problem. Why are you using Instagram to market your business? What are your goals?
For example, if you’re looking for more followers and engagement on your account, then your main priority should be finding a way to increase engagement rates. If increasing traffic and sales is more important than anything else, then you’ll want to focus on different types of content that encourage people browsing Instagram or Facebook in general (where many of these posts also show up) will click-through and make a purchase from their website or store.
In order to achieve any kind of success with this strategy though it’s important not only to set SMART goals but also to make sure they’re realistic within the time frame given. For instance, if someone wants “get 10K new followers” over three months then there needs
You don’t have time to go through all their profiles one at a time until something sticks out as interesting enough interests them enough so they’ll follow back.”
Create a Visual Identity
To create a visual identity for your Instagram, start by using the same colour palette and style guide across all of your images. This will allow you to easily convey a consistent theme, which will help people recognize your brand in their feed. You could use different filters or fonts on occasion, but it’s best to have one that is consistently applied across all of your photos and videos.
For example, if you’re selling fitness gear online, then posting pictures of people working out at different gyms could be seen as confusing or distracting (especially if they aren’t wearing any of your products). In this case, it would make more sense for those images to focus on one gym or user group instead—for example CrossFitters who are also fans of our brand!
You’ll also want to keep track of when you post new content so that it appears in users’ feeds at appropriate times throughout the week (e.g., not too early in the morning).
Use Hashtags in an Effective Way
- Use hashtags in an effective way. When you post a photo or video on Instagram, you can include a hashtag in the caption to make it searchable by other users. Hashtags make it easier for people to find and follow your account, as well as discover other accounts related to yours.
- Avoid common mistakes when using hashtags. The most common mistake is using too many hashtags at once (more than two per post). This will turn off potential followers who might have otherwise liked or commented on your post. Make sure each hashtag is relevant and doesn’t confuse anyone about what kind of content they’re looking at—you don’t want someone seeing something completely unrelated to what they may have been expecting!
Post Original Content Daily
Posting new content daily has a number of benefits:
- It keeps your brand top of mind, as there is always something new to look forward to. If You don’t want followers to forget about you!
- Posting gives you the chance to connect with followers, engage with others in the community and show off your brand personality.
Explore Instagram Stories and Live Video Content
- Instagram Stories and Live Video are both great ways of connecting with your audience. Stories are a great way to share behind-the-scenes content and sneak peek at what goes into the making of your products or services. You can also use them as an opportunity to show how customers use your product or service—and then direct them back to the page that offers it.
- Add links in Stories: When you add a link with the @ symbol in Instagram stories, it will appear as if the link is part of the text that you’ve written out for your caption (instead of being inserted in a new line). This makes it look like an actual part of the story itself!
- Use Live Video: If you have live streaming capabilities on any social media platform, make use of them! People love watching other people be themselves—especially if they know them well enough. So if there’s something new about one of your products or services that you want people to know about before they buy it, give yourself some exposure through live video content!
Interact with Other Users
Interacting with other users is an essential part of Instagram marketing. It’s what sets you apart from other brands and allows you to build relationships with your followers, augmenting their experience on the platform.
The first step in interacting with other users is simply liking and commenting on their content. This will show them that you are interested in what they have to say, and it also encourages them to engage with yours as well. You should also consider following other accounts that seem like they would align well with yours or offer something unique (for example, @travelgirl is a travel account focused on sharing the stories of women). Finally, if someone makes a comment on one of your posts or shares it, try responding in kind!
Another way to interact more with others is through tags—it’s a great way for new followers who might not know who you are yet (or even how many followers) can get introduced!
Track and Analyze Key Performance Metrics
Before you begin measuring the effectiveness of your Instagram marketing, it’s important to understand how the platform works. Instagram uses an algorithm that determines what is shown in the main feed of users’ accounts. This means that unless someone follows you or likes one of your posts, it may not appear in their feed. Also keep in mind that the longer someone is on your profile, the better they will rank among other users who are also viewing similar content.
Instagram marketing is more than just sharing photos, it’s about reaching your customers in an effective way.
Instagram marketing is more than just sharing photos, it’s about reaching your customers in an effective way.
Today it has become essential for all businesses and brands to have a profile on Instagram. Don’t worry if you have still not begun Instagram marketing; as a top Social Media Optimization Company in Delhi NCR, VRankUp will help you in this regard.
Check these blogs to Know more about Social Media Platform and Marketing Strategy
