Businesses need to find ways to attract customers, and that’s not easy in today’s busy world. However, there are still plenty of people out there who want to make a purchase but don’t want to deal with driving and parking and crowds. If you have an established business or want to start your own, building an ecommerce website offers you the ability to reach more customers than ever before while giving your customers options they appreciate. Here’s how it works!
If you have an online business, you have one of two options when it comes to selling your goods online: you can either build an ecommerce website from scratch or use an existing platform, such as flipkart or eBay. Regardless of which route you choose, you need to understand the basics of building an ecommerce website to get started with your business. Here’s everything you need to know about creating an ecommerce website, starting from deciding on the type of site you want to build to picking a domain name and installing shopping cart software.
Knowing the basics of how to start an ecommerce website will help you open an online store to sell your products or services and increase your sales, no matter what industry you’re in. With so many ecommerce platforms and programs out there, it can be hard to figure out which one is right for you and which ones are scams, but understanding these five important things about creating an ecommerce website will give you the knowledge you need to get started.
Defining your audience for Ecommerce business
One of your primary considerations when building a website should be defining your audience. It’s tempting to think that every potential customer will visit your site and follow through with a purchase, but you need to put some effort into who you’re selling to.
If you sell electronics, for example, what features will convince people in their 20s or those in their 60s that they need your product? What content do they look for? Is it your features or what other people say about you online? A clear picture of who is likely to buy from you means clear content that sells. The easier it is for them to find and decide, the more likely they are to buy—and keep coming back for more.
Identify the Niche of Products or Services
Choosing a niche for your ecommerce business is going to be one of your first important decisions, so it’s important that you get it right. In order to do that, you need to start by figuring out what exactly is special about your business. What are you passionate about? Are there parts of those passions that only make sense in relation to ecommerce?
Those are going to be some of your best picks. For example, if you love vintage clothing and want to own a store that sells mostly used or pre-owned items, eBay could serve as one of your ecommerce channels. Likewise, if you’re interested in selling old toys or clothes from decades past, Amazon might also be worth considering.
Once you’ve found at least three online marketplaces where your products will find a home (by niche), determine which ones will have less competition and then focus on doing well with them before expanding further online. For example, if Etsy has over 2 million sellers today (most of whom aren’t likely serious businesses) while Walmart has under 800k sellers (many of whom are likely serious businesses), choosing Walmart may lead to quicker growth and more potential profit than focusing on Etsy.
Figuring out what you want your eCommerce website to do
The right ecommerce website type for your business will depend on several factors. First, figure out if you’re building a brand new site or adding online shopping capabilities to an existing brick-and-mortar operation. If you don’t have a brick-and-mortar store, you’ll need to consider how your website will be funded—do you plan on selling via affiliate marketing? Having a reputable brand? A good place to start is choosing between an online marketplace (Amazon), webshop (Zappos) and transactional website (Net-A-Porter). Each has its own strengths and weaknesses, but all are viable options for earning money with eCommerce. It’s important that you choose one that fits your customer base and product offering as closely as possible.
Getting help from digital marketing experts
Suppose you want help learning how to sell online, you can find VRankUp ecommerce experts who can help. With tips on everything from SEO and web design, to online marketing and social media, you can learn how to build a website for ecommerce easily. If you’re starting an ecommerce business from scratch, these digital marketing experts can walk you through every step of your journey; if you already have a business with a physical location but want to expand it online, VRankUp can help to get your online presence off on the right foot.
This is important because big-box retailers such as Best Buy are ramping up their ecommerce offerings. Anybody trying to start an ecommerce company in 2017 should look for ways to better themselves now. They should plan for a future where Amazon, flipkart, Alibaba (or somebody similar) is poised to dominate online shopping, which means preparing a digital strategy that allows them to beat competitors at their own game by owning an intangible area of expertise or holding on tight to customer data they collect.
Creating content that gets traffic on ecommerce websites
Consistently creating high-quality content that attracts traffic is one of the most important parts of having a successful ecommerce business. That content doesn’t need to be overly promotional, but it should always be based on what your customers want and how you can deliver value. Without good content, your visitors won’t stay long and they won’t come back. When you think about your online shop, keep in mind that 80% of all sales are generated by 20% of website visitors who will make more than one purchase from a particular site. If you don’t give these people something interesting to read and watch, then they will simply go elsewhere for their products.
Monetizing your eCommerce website
There are several ways you can monetize your eCommerce website. The most straightforward is via product sales—you sell goods directly from your site, or use an eCommerce platform such as Shopify or Magento that lets you list and sell your products across platforms like Amazon, Snapdeal, eBay, Flipkart Etsy and more. Another common way to make money with your eCommerce store is through affiliate marketing.
This strategy involves promoting other brands’ products by earning a commission on sales or leads generated. If you already have a large following of shoppers who trust your recommendations, affiliate marketing is a great way to get paid for those recommendations; conversely, if you’re just starting out and looking for potential avenues of income with your online store, it can be helpful to partner with companies that offer affiliate marketing services.
Build your eCommerce website and Business with VRankUp
VRankUp is your source for eCommerce business growth and automation. Our help with eCommerce website will set you up with a professional website that’s ready to accept orders from day one. Ready-to-use integrations with top shipping carriers allow you to add multiple delivery options for your customers, which means more sales and happy customers! We offer custom design services and full SEO support, which means that even if you don’t have a lot of time or resources, we can build a store that’s beautiful and brings in high-quality traffic.
If you’re looking for eCommerce business growth help then VRankUp can put it on autopilot while we do all of the work – driving your profits through their roof while giving yourself time off. All you need to worry about is what kind of products you want to sell and how much profit you want to make. That’s it. Everything else has been handled by our team of digital marketing experts who are behind thousands of successful online stores across the globe. Leave your eCommerce website in our hands – contact us today so we can get started building your online business immediately!