In this blog, We will look at the benefits of SEO and why it is such an important part of any company’s digital marketing strategy.
2020 was a game-changer as far as using the internet was concerned. The number of internet users in urban India rose by 4% to 323 million in 2020, accounting for 67% of the urban population. Small towns currently account for almost two out of every five active internet users in the country.
This number of active Internet users in India is expected to increase by 45% in the next five years and touch 900 million by 2025, according to the IAMAI-Kantar ICUBE 2020 report.
By 2025, there will be more internet users in rural India than in urban India. Given this scenario, the digital ecosystem of businesses will have to evolve to address the specific needs of this emerging demography.
As consumers shifted en masse to online dealings, even the most traditional business realized that they need to accelerate their shift and go digital. Hence the need for SEO rose to an all-time high, as it is the most viable and cost-effective way to understand and reach customers.
Also Read – Why choose VRankUp for your website SEO services
Organic Search is Most Often the Primary Source of Website Traffic
As marketers know, Google is the most visited website in the world also happens to be the most popular email provider globally with more than 1 billion users
Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, DuckDuckGo, and many, many others.
So for a brand to increase its visibility a quality SEO and a high-quality website become a trusted resource by Google and other search engines.
Lets Talk About Benefits of SEO Step by Step
Search Eengine Optimization Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a striking website with a clean, effective user experience that can be easily discoverable in their online search and relies on offering a valuable, quality product or service that allows customers to trust a brand.
SEO is the Best Way to Understand the Voice of the Consumer
Understanding the customer’s needs or intent, It is another one of benefits of SEO, Search Engine Optimization can comprehend what customers want and need.
Good SEO Also Means a Better User Experience
User experience is every marketer’s number one priority. Everyone wants better rankings and maximum visibility. Google’s algorithms are programmed to interpret a search for a particular good or service.
Customers know what they want. If they can’t find it, they look elsewhere. The intention of SEO is to offer users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
How SEO helps Small Businesses
As a business owner, you have to take into account the nuances of your industry and adjust the SEO strategy to your unique consumer. Good SEO will simplify industry jargon in order to capture organic traffic as people use the web on their own terms.
Local SEO means increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO aims at optimizing your visibility around a specific vicinity (neighborhoods, towns, cities, regions, and even states) so people can find you quickly and easily.
SEO is constantly Improving and Updated
Businesses must constantly monitor for changes to stay ahead of the competition. Being proactive and observe significant algorithm changes will benefit the brands stay on page #1
Cheap and Cost-Effective – One of the benefits of SEO
Think of this as an actual business investment. SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit to the bottom line.
SEO is PR
SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile. Today, SEO is one of the most efficient and, affordable marketing strategies, brings active customers, and has the potential to grow your business. All you need to do is spend some money, time, and energy to help SEO bring the targeted audience to your website.
Having a good user experience on your website with a good SEO and PR strategy means your brand will be seen, which eventually increases the conversion rates, and makes your products or services sell.